Best Selling Pickup Trucks Model Brands in Malaysia: 2023–2025 Sales Overview

Commercial and Pickup Truck Market Insights for Malaysia (2024-2025)

In 2024, Malaysia’s pickup truck market experienced a slight dip in total sales, with a 16.3% decrease, dropping from 58,071 units in 2023 to 48,560 units. This decline reflects broader economic trends, such as rising fuel prices and the diesel subsidy rationalisation. However, key models like the Toyota Hilux, Isuzu D-Max, and Ford Ranger have continued to showcase resilience despite the market contraction.

Isuzu D-Max: Rising to No. 2 in Pickup Truck Sales

The Isuzu D-Max, a strong contender in the pickup sales in Malaysia, has made impressive strides in early 2025, becoming the second-best-selling pickup truck in Malaysia. With a remarkable market share increase from 14.0% in Q1 2024 to 18.3% in Q1 2025, the D-Max has capitalized on its reputation for reliability and fuel efficiency, securing a strong position in the market. The D-Max’s combination of a 1.9-litre engine, superior fuel economy, and an affordable road tax makes it a highly attractive option for both businesses and personal use.

Driving Factors of Isuzu  D-Max’s Success:

• Fuel Efficiency: The 1.9-litre engine variant delivers exceptional fuel economy, which remains crucial as diesel prices rise.
• Low Maintenance Costs: The D-Max offers low road tax and maintenance costs, making it an economical choice for businesses and individuals alike.
• Strong After-Sales Support: With a 5-year warranty and extensive service network, the D-Max offers peace of mind to owners across Malaysia.
  

Toyota Hilux: Malaysia’s Best-Selling Pickup Truck

Toyota Hilux has maintained its dominance as the best-selling pickup truck in Malaysia in 2023, with 27,447 units sold. While its market share saw a slight dip in 2024, it continues to outsell rivals combined. The Hilux remains a top pickup truck in Malaysia, known for its robust performance, durability, and off-road capabilities. As the No. 1 pickup truck in Malaysia, it is expected to stay strong in 2025, further consolidating its position at the top of the segment.

Ford Ranger: A Strong Competitor in the Malaysian Market

The Ford Ranger has been a standout in Malaysia, registering a significant 49.75% sales growth in 2023. This makes it one of the best pickup trucks in Malaysia, with a growing market share and popularity. Despite a decline in February 2025 sales, the Ranger remains a strong contender in the market, driven by its performance, reliability, and versatility.

Declining Trends: Nissan Navara and Mazda BT-50

On the other hand, models like the Nissan Navara and Mazda BT-50 have seen declining sales. In 2023, the Navara experienced a sharp drop of 46.09%, and the BT-50 faced a 31.27% decline. These models are struggling to maintain their position in the market, with many buyers shifting their focus to more popular and reliable models like the Hilux and D-Max.

Market Outlook for Pickup Trucks in Malaysia (2025)

Despite challenges, the pickup truck for sale in Malaysia continues to be a critical segment in the automotive industry. The arrival of new models such as the Toyota Hilux Champ, GWM P12, and Tesla Cybertruck later in 2025 promises to diversify the top pickup trucks in Malaysia. These new entries are expected to bring more options for buyers looking for the best pickup truck in Malaysia that fits both personal and commercial needs.

The Future of Pickup Trucks: Key Trends to Watch

• Rising Competition: While Toyota Hilux remains a dominant force, brands like Isuzu and Ford are making considerable inroads into the market with strong offerings like the D-Max and Ranger.
• Fuel Efficiency: As fuel prices continue to impact vehicle ownership costs, fuel-efficient pickup trucks will remain the most sought-after in Malaysia.
• Affordability and Maintenance: Low-cost models with affordable maintenance, like the Isuzu D-Max, are increasingly popular due to their long-term cost benefits.
• Upcoming Models: The 2025 market will see the introduction of new models, including the highly anticipated Tesla Cybertruck, GWM Poer P12, and Toyota Hilux Champ, offering fresh choices for buyers seeking the most reliable pickup truck in Malaysia.
  

Conclusion: The Pickup Truck Market in Malaysia in 2025

In conclusion, the pickup truck market in Malaysia remains highly competitive, with Toyota Hilux leading the pack in terms of sales and market presence. The Isuzu D-Max is showing remarkable growth, particularly in early 2025, and is now firmly established as the second-best-selling pickup truck. Meanwhile, the Ford Ranger continues to grow in popularity, with a significant sales increase in 2023.

The overall trend suggests that while pickup sales in Malaysia have faced a slight decline, the market for pickup trucks remains strong and resilient. As new models hit the market in 2025, Malaysian consumers will have an even wider selection of the best pickup trucks to choose from, ensuring that the segment will remain vital for years to come.

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