Top Pickup Trucks Model Brands in Malaysia: 2024–2025 Sales Overview

Commercial Truck Market Highlights (2024)

• Isuzu remains the clear leader in Malaysia’s truck market, holding the top spot for 15 consecutive years in the light-duty truck segment and 11 years overall.
  
• Commercial vehicle sales declined by 8% in 2024, with 45,743 units sold compared to 49,709 units in 2023, influenced by the removal of the diesel subsidy in mid-2024.
  
• Despite the overall decline in commercial vehicles, Isuzu’s trucks continue to dominate due to their reliability and efficiency.
  

Market Trends and Upcoming Models for 2025

• The Malaysian pickup truck segment saw a 16.3% decline in total sales in 2024 (48,560 units) compared to 2023 (58,071 units), reflecting economic and fuel price pressures1.
  
• Notable upcoming pickups expected in August 2025 include the Toyota Hilux Champ, GWM Power P12, Tesla Cybertruck, and GWM Cannon, with prices ranging from RM 59,000 to RM 290,500.
  
• Passenger vehicles continue to drive overall vehicle sales growth in Malaysia, while commercial vehicles face challenges.

Isuzu: Malaysia’s Top-Selling Truck Brand in 2024

In 2024, Isuzu solidified its position as Malaysia’s leading truck brand, maintaining its dominance in the light-duty truck segment for the 15th consecutive year and holding the overall top spot for 11 years running. This remarkable consistency highlights Isuzu’s reputation for reliability, fuel efficiency, and low running costs—qualities highly valued by Malaysian businesses and drivers alike. Despite a challenging commercial vehicle market, Isuzu’s trucks remain the preferred choice for many, especially in East Malaysia where it commands a commanding 28.4% market share in states like Sabah.

Isuzu D-Max’s Performance as a Leading Pickup in Early 2025

The Isuzu D-Max has experienced a surge in popularity in early 2025, rising to become the second best-selling pickup truck in Malaysia. Its market share jumped from 14.0% in Q1 2024 to a record 18.3% in Q1 2025, the highest it has ever achieved locally. This growth is particularly impressive given the rising diesel prices that have affected operating costs for many diesel vehicles.

Key to the D-Max’s appeal is its lineup of 1.9-litre engine variants, which account for nearly 73% of total sales. These models combine excellent fuel economy, robust performance, and an affordable road tax under RM400 annually in Peninsular Malaysia. The D-Max also benefits from an attractive five-year warranty, handsome design, and class-leading features, making it a versatile choice for both work and leisure.

Commercial Vehicle Sales Figures in Malaysia for 2024

The commercial vehicle sector in Malaysia faced a decline in 2024, with total sales dropping by 8% to 45,743 units compared to 49,709 units in 2023. This downturn was largely influenced by the removal of diesel subsidies in June 2024, which increased fuel costs and dampened demand for diesel-powered trucks and pickups7.

Overall vehicle sales in Malaysia, however, grew by 2.1% in 2024, reaching a record total industry volume of over 800,000 units. This growth was driven mainly by passenger vehicles, while commercial vehicles including trucks saw a contraction. Economic factors such as a 5.2% GDP growth and stable loan rates supported the general automotive market’s resilience.

Why the Isuzu D-Max Remains Popular Despite Rising Fuel Prices

The Isuzu D-Max’s continued popularity amid rising diesel prices can be attributed to several factors:

• Exceptional Fuel Efficiency: The 1.9-litre engine variants deliver best-in-class fuel economy, helping owners reduce running costs even as fuel prices climb.
  
• Low Road Tax and Maintenance Costs: The D-Max benefits from a low annual road tax and affordable maintenance, making it a cost-effective option for businesses and individuals
  
• Reliability and Durability: Isuzu’s reputation for dependable vehicles ensures the D-Max remains a trusted workhorse across Malaysia.
  
• Versatility: Suitable for both commercial use and personal leisure, the D-Max appeals to a broad range of buyers.
  
• Strong After-Sales Support: A comprehensive five-year warranty and widespread service network provide peace of mind to owners34.
  

Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo, notes that these attributes have helped the D-Max maintain a winning position in the market despite economic challenges.

Market Trends: What Vehicle Sales Reveal About Malaysian Preferences

The Malaysian vehicle market in 2024 and early 2025 reveals several key trends:

• Pickup Truck Segment Decline: Total pickup truck sales dropped by 16.3% in 2024 to 48,560 units from 58,071 units in 2023, reflecting the impact of rising fuel costs and subsidy removals.
  
• Toyota Hilux Dominance: The Toyota Hilux remains the best-selling pickup truck, with 27,447 units sold in 2023. Although its market share dipped slightly, it continues to outsell rivals combined and is expected to remain strong in 2025.
  
• Rising Competitors: The Ford Ranger showed significant growth in 2023 with a 49.75% increase in sales, while the Isuzu D-Max has steadily increased its market share.
  
• Declining Models: Nissan Navara and Mazda BT-50 have seen declining sales, with Navara dropping 46.09% and BT-50 down 31.27% in 2023.
  
• Upcoming Models: New pickups like the Toyota Hilux Champ, GWM Power P12, Tesla Cybertruck, and GWM Cannon are expected to launch in August 2025, promising more options for buyers.
  

Explore Top Truck Brands Available at Eco-R Truck

At Eco-R Truck, we offer a wide selection of new and used trucks and lorries from leading brands including Isuzu, Hino, Mitsubishi, JMC, Nissan, and JAC. Whether you need a reliable workhorse like the Isuzu D-Max or a versatile commercial truck, our inventory caters to various business needs and budgets.

Our team is dedicated to helping you find the perfect vehicle with expert advice, competitive pricing, and flexible financing options. Explore our range of trucks and lorries to discover models that combine performance, efficiency, and durability.

Conclusion: The Future of Pickup Trucks and Lorries in Malaysia

The Malaysian truck and pickup market continues to evolve amid economic shifts and changing fuel prices. Isuzu’s sustained leadership, especially with the D-Max’s rising popularity, underscores the importance of fuel efficiency, reliability, and value in buyers’ decisions.

As new models enter the market in 2025, buyers will have even more choices to meet their commercial and personal needs. For those looking to buy new or used trucks, Eco-R Truck remains your trusted partner, offering quality vehicles and professional service to keep your business moving forward.